For UK web & marketing agencies
Find local businesses that need a better website. Then win the work.
Type a trade and a town. Patchscout pulls the local businesses in from Google, audits every website, flags the ones worth pitching and drafts the first email. You send it from your own address, and replies come back to you.
Bramley & Co Joinery
Joiners · Leeds LS13 · est. 2004
Fit score
87
Website health
- No mobile layout · slow on 4G
- No online booking or quote form
- Reviews not shown on site
Draft
unsentSubject: A quick note on your site
Hi Mark, I had a look at bramleyjoinery.co.uk. It reads well, but it isn't mobile-friendly and there's no way to request a quote, which is likely costing you enquiries…
Built in the UK, for freelancers, studios and small agencies that do their own outbound.
How it works
01One search does the desk work.
A results page comes back with the research already done. Your part starts at the pitch.
- 01
Search
Type a trade and a place. “Plumbers in Bradford”, say. Patchscout pulls the matching businesses in from Google, with their websites attached.
- 02
Audit & score
Every site gets checked while you wait: HTTPS, mobile, SEO, Google's speed scores, plus gaps like a missing booking form. Each lead comes back with a health score and a fit score, so the list arrives sorted by who's worth your time.
- 03
AI outreach
Patchscout drafts a first email from what the audit found, in your tone, mentioning your services. You edit it, or you don't.
- 04
Track & close
Sending happens from your own mailbox. Opens, clicks and replies land in a pipeline you drag deals across.
Features
02What's in the tool.
Six pieces that feed each other: the audit informs the score, the score informs the email.
Local lead search
01Businesses by trade and town, pulled straight from Google. No bought lists, no scraper to babysit.
Website scorecards
02Security, mobile, SEO and Google's own speed scores, then the conversion gaps: no booking link, no reviews on the page, phone number buried three clicks deep.
Prospect fit scoring
03Two questions, scored. How badly do they need a new site, and how good a client would they make? Sort by it and start at the top.
AI outreach in your voice
04Drafts are grounded in the audit and in the services you offer, not a template with a name swapped in. You set the tone once and it stays set.
Send from your own mailbox
05Connect Gmail, Outlook or plain SMTP. Mail goes out as you and replies come back to you. Patchscout never sends from its own domain.
Pipeline & tracking
06Opens and clicks per lead, drag-and-drop stages, and a branded scorecard link you can put in front of a prospect.
The scorecard
03Send the audit, not a cold pitch.
Every audit turns into a shareable report with your name on it: a plain-English grade, the Google scores, and a short list of what you'd fix. Prospects reply to that in a way they never reply to “we build websites”.
- Your logo and colours, on a link you can send anywhere
- Google's numbers, not your opinion, so there's less to argue with
- The “what we'd fix” list doubles as your proposal outline
Losing enquiries to a dated site
Strong reputation, weak website. Four quick fixes would make a real difference.
38
Performance
72
Accessibility
66
Best practices
81
SEO
What we'd fix
- Make the site mobile-friendly and cut load time on 4G
- Add an online booking / quote form above the fold
- Show Google reviews and recent work to build trust
- Move to HTTPS and fix the mixed-content warnings
Pricing
04Three sizes of the same product.
Pick by how many searches you'll run in a month. Change or cancel whenever, no setup fees.
Every plan includes the full audit, AI outreach, your-own-mailbox sending, tracking and scorecards. Plans differ only by how many searches you run.
FAQ
05Common questions.
The things agencies usually ask before signing up.
01Do emails send from my address?
Yes. You connect your own Gmail, Outlook or SMTP mailbox and mail is sent as you. Replies land in your inbox like any other email. Patchscout drafts and tracks; it doesn't sit in the middle.
02Where do the leads come from?
From Google. You search a business type in a place and Patchscout pulls the listings, then visits each website to run the audit.
03Is it UK-focused?
It is. The checks, the pricing and the tone of the outreach all assume UK businesses on both ends.
04How does the fit score work?
It weighs two things: how much the business needs a new website, which comes from the audit, and how good a client they'd likely make, which comes from signals like the trade, their reviews and how established they are. High on both means pitch them first.
05What counts as a search?
One business-type-in-one-place lookup. “Dentists in York” is one search, whatever it returns, and every result in it gets audited and scored as part of that.
06Can I try it?
Starter at £29 is the low-commitment way in, and you can cancel any time. If you'd rather have a look around first, email hello@patchscout.co.uk and we'll sort something out.
Get started
Run it on your own town first.
One page of results will tell you whether it earns its keep. Starter is £29 a month, cancel whenever.